Имитаторы. Как компании заимствуют и перерабатывают чужие идеи (Шенкар)

1

Hogan, D. G. 2007. Selling’em by the sack: White Castle and the creation of American food. New York: NYU Press; Rivkin, J. W. 2001. Reproducing knowledge: Replication without imitation at moderate complexity. Organization Science 12, 3, 274–293; Big bite. 2008. Economist, April 26, p. 107.

2

Adamy, J. 2007. Yum uses McDonald’s as guide in bid to heat up sales. Wall Street Journal, December 13, A21.

3

Teece, D. 1986. Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy 15, 285–305.

4

S. P. Schnaars provides numerous case histories of late entrants winning against pioneers. See Schnaars, S. P. 1994. Managing imitation strategies: How late entrants seize markets from pioneers. New York: Free Press.

5

Connor, C. 2008. Interview with author, October 24.

6

See, for instance, Schnaars, Managing imitation strategies.

7

Mansfield, E., Schwartz, M., and Wagner, S. 1981. Imitation costs and patents: An empirical study. Economic Journal 91 (December), 907–918; Levin, R., et al. 1984. Survey research on R&D appropriability and technological opportunity. Working Paper Part 1: Appropriability. New Haven, CT: Yale University; Burns, G. 1995. A Fruit Loop by any other name… BusinessWeek, June 26, 73–76, as cited in Collins-Dodd, C., and Zaichkowsky, J. L. 1999. National brand responses to brand imitation: Retailers versus other manufacturers. Journal of Product and Brand Management 8, 2, 96–105; Belson, K. 2008. Hertz tosses some car keys into the ring, battling Zipcar. Wall Street Journal, December 17, B7.

8

The Business of Innovation. CNBC. October 5, 2009.

9

The World Bank. 2008. Global economic prospects: Technology diffusion in the developing world. Washington, DC: The World Bank.

10

Agarwal, R., and Gort, M. 2001. First-mover advantage and the speed of competitive entry, 1887–1986. Journal of Law and Economics 44, 1, 161–177 (cite on page 168).

11

The World Bank. 2008. Global economic prospects; Agarwal and Gort, First-mover advantage and the speed of competitive entry, 1887–1986; Mansfield, E. 1985. How rapidly does new industrial technology leak out. Journal of Industrial Economics 34, 2, 217–223; Mansfield, E. 1961. Technical change and the rate of imitation. Econometrica 20, 4 (October), 741–766; Mansfield, Schwartz, and Wagner. Imitation costs and patents: An empirical study.

12

Parvis, E. N. 2002. The pharmaceutical industry: Access and outlook. Huntington, NY: Nova Science Publishers; Bollier, D. 2002. Silent theft: The private plunder of our common wealth. New York: Routledge, 167; Pan American Health Organization Staff. 2007. Health in the Americas. Washington, DC: PAHO; World Health Generic Pharmaceutical Association. 2007. IMS National Sales Perspective. Arlington, VA: Gph A; Frank, R. G, and Seiguer, E. 2003. Generic drug competition in the US: Business briefing. 2003. Pharmagenerics, 65–70; Harris, G. 2002. For drug makers, good times yield to a new profit crunch. Wall Street Journal, April 30, A1.

13

Bowers, P. M. 1989. Boeing aircraft since 1916. London: Putnam Aeronautical Books.

14

Drucker, P. F. 2001. The essential Drucker. New York: Harper Business.

15

Coughlan, P. J. 2004. The golden age of home video games: From the reign of Atari to the rise of Nintendo. Case 9-704-487. Boston: Harvard Business School; Christensen, С. M. 1997. The innovator’s dilemma: When new technologies cause great firms to fail. Boston: Harvard Business School Press; Corts, K. S., and Freier, 2003. A brief history of the browser wars. Case 9-703-517. Boston: Harvard Business School; Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, pp. 415–438; Lewin, A., and Massini, S. 2003. Knowledge creation and organizational capabilities of innovating and imitating firms. Paper presented at the Druid Summer Conference on Creating, Sharing and Transferring Knowledge, Copenhagen, June 12–14.

16

Knowledge@Wharton. 2006. Where will Indian Drug Companies be in Five Years? Everywhere — If They Innovate. Report prepared by Knowledge@Wharton in collaboration with Bain & Company, www.bain.com/bainweb/pdfs/cms/marketing/bain%20India%20 Pharma%20FINAL%203-21-06.pdf.

17

Nordhaus, W. D. 2004. Schumpeterian profits in the American economy: Theory and measurement. Discussion Paper 1457. New Haven, CT: Cowles Foundation.

18

Bryman, Animating the pioneer versus late entrant debate: An historical case study.

19

Bessen, J., and Maskin, E. 2000. Sequential innovation, patents and imitation. Working Paper. Cambridge, MA: Department of Economics, MIT; Schwartz, M. A. 1978. The imitation and diffusion of industrial innovations. Ann Arbor: University of Michigan Press; Mansfield, Schwartz, and Wagner, Imitation costs and patents: An empirical study; Levin et al., Survey research on R&D appropriability and technological opportunity.

20

Tsai, T., and Johnson, I. 2009. As giants step in, Asustek defends a tiny PC. Wall Street Journal, May 2, B1.

21

Nordhaus, Schumpeterian profits in the American economy: Theory and measurement; Bayus, B. L., Erickson, G., and Jacobson, R. 2003. The financial rewards of new product introductions in the personal computer industry. Management Science 49, 2, p. 198; Mansfield, E., Rapoport, J., Schnee, J., Wagner, S., and Hamburger, M. 1971. Research and innovation in the modern corporation. New York: Norton.

22

Levitt, T. 1966. The management of reverse R&D or how to imitate your competitor’s products before it’s too late. Harvard Business Review, September — October, 33–37; cite on 33.

23

Utterback, J. M. 1994. Mastering the dynamics of innovation. Boston: Harvard Business School Press.

24

Lewis, M., Rai, A., Forquer, D., and Quinter, D. 2007. UPS and HP: Value creation through supply chain partnerships. Case Study 907D02. London: Ivey School of Business; Hout, Thomas M. 2006. HP’s computer business: Can it compete? Case HKU558. Hong Kong: University of Hong Kong, Asia Case Research Center.

25

Rollins, Kevin. 2007. The Wal-Mart of High Tech? Interview by Bill Breen. Fast Company. Mansueto Ventures LLC. http://www.fastcompany.com/magazine/88/dell-rollins.html.

26

Carr, N. G. 2006. How to be a smart innovator. Wall Street Journal, September 11, R7.

27

Moritz, S. 2008. Michael Dell not enough to boost Dells. CNNMoney.com, February 28.

28

Loftus, P. 2008. Pfizer eyes bigger push into generics. Dow Jones Newswires, October 16.

29

Rockoff, J. D. 2009. Drug firm leaves R&D to others. Wall Street Journal, March 2, B6.

30

Nowell, L. 2009. Interview with author, January 12.

31

Cloyd, G. 2009. Interview with author, February 4.

32

Clark, K. 2008. Interview with author, December 11.

33

Cloyd, Interview with author.

34

Nowell, Interview with author.

35

Nunes, P. F., Mulani, N. P., and Gruzin, T. J. 2007. Leading by imitation. Outlook 1, 1–9.

36

Yando, R., Seitz, V., and Zigler, E. 1978. Imitation: A developmental perspective. Hillsdale, NJ: Lawrence Elbaum.

37

Michael Tomasello, as cited in Hurley, S., and Chater, N. 2007. Introduction: The importance of imitation. In Perspectives on imitation: From neuroscience to social science, eds. S. Hurley and N. Chater. Cambridge, MA: MIT.

38

Diamond, J. 2005. Guns, germs and steel. New York: Norton.

39

Ibid., 407.

40

Rosenberg, N. 1976. Perspectives on technology. New York: Cambridge University Press; Rosenberg, N. 1982. Inside the black box: Technology and economics. New York: Cambridge University Press, cited in Schmitz, J. A. 1989. Imitation, entrepreneurship, and long-run growth. Journal of Political Economy 97, 3, 721–739; Pennington, A. Y. 2006. Copy that: In business, imitation is more than a form of flattery. Entrepreneur Magazine, March.

41

Mokyr, J. 1990. The lever of riches. Oxford: Oxford University Press, 188, cited in Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain. Economic History Review LX, 1, 1–30.

42

Muckelbauer, J. 2003. Imitation and invention in antiquity: An historical-theoretical revision. Rhetorica 3, 61–88.

43

Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain, The Economic History Review, New Series, 55, 1, 1–30.

44

Ibid.

45

From an abstract of Sargent, W. R. 2008. Send Us No More Dragons: Chinese Porcelains and Decorative Arts for the Western Market. Lecture at Ohio State University, October 3.

46

Westney, E. 1987. Imitation andinnovation: The transfer of Western organizational patterns to Meiji Japan. Cambridge: Harvard University Press.

47

Tomasello, M., Kruger, A. C., and Ratner, H. H. 1993. Cultural learning. Behavioral Brain Sciences 16, 495–552; Zentall, Imitation: Definitions, evidence, and mechanisms; Hurely, S. 2004. Imitation, media violence, and freedom of speech. Philosophical Studies 117, 165–218; Hurley and Chater, Introduction: The importance of imitation, 1; Byrne, R. W. 2003. Imitation as behavior parsing. Philosophical Transactions: Biological Sciences 358, 1431, 529–536; Zentall, T., and Akins, C. 2001. Imitation in animals: Evidence, function and mechanisms. In Avian visual cognition, ed. R. G. Cook. Comparative Cognition Press [online], 2001, http://www.pigeon.psy.tufts.edu/avc/akins/; Brown, J. H., and Kodric-Brown, A. 1979. Convergence, competition and mimicry in a temperate community of hummingbird-pollinated flowers. Ecology 60, 5, 1022–1035; W. H. L. 1870. Imitation. Bulletin of the Torrey Botanical Club 1, 11, 43.

48

Bonner, J. T. 1980. The evolution of cultures in animals. Princeton, NJ: Princeton University Press; Sirot, E. 2001. Mate-choice copying by females: The advantages of a prudent strategy. Journal of Evolutionary Biology 14, 418–423; Losey, G. S., Stanton, F. G., Tlecky, Т. M., and Tyler, W. L. 1986. Copying others: an evolutionary stable strategy for mate choice: a model. American Naturalist 128, 5, 653–664.

49

Ludlam, T. 2008. Interview with author, May 8.

50

Harley and Chater, Introduction: The importance of imitation; Blackmore, S. 1999. The тете machine. Oxford: Oxford University Press; Zentall, Imitation: Definitions, evidence, and mechanisms; Alex the African Grey. 2007. Economist, September 22, 103; Iacoboni, M. 2008. Mirroring people. New York: Farrar, Straus and Giroux.

51

Yando, R., Seitz, V., and Zigler, E. Imitation: A developmental perspective; Bandura, A. 1977. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall; for a sociological view, see Goffman, E. 1959. The presentation of self in everyday life. Garden City, NY: Doubleday; Michael Tomasello, as cited in Hurley and Chater, Introduction: The importance of imitation; Iacoboni, Mirroring people; Meltzoff, A., and Moore, M. K. 1994. Imitation, memory and the representation of persons. Infant Behavior and Development 17, 83–99; Wohlschlager, A., Gattis, M., and Bekkering, H. 2003. Action generated and action perception in imitation: An instance of the ideomotor principle. Philosophical Transactions Review Society of London B358, 501–515, cited in Gfallese, V. 2003. The manifold nature of interpersonal relations: The quest for a common mechanism. Philosophical Transactions: Biological Sciences, 358, 1431, 517–528.

52

Yando, Seitz, and Zigler, Imitation: A developmental perspective; Byrne, R. W. 2005. Social cognition: imitation, imitation, imitation. Current Biology 15, 13, R4985–00; Whiten, A. 2005. The imitative correspondence problem: Solved or sidestepped? In Perspectives on imitation, eds. Hurley and Chater, 220; Harley and Chater, Introduction: The importance of imitation, 2; Byrne, Imitation as behavior parsing; Rizzolatti, G., and Sinigaglia, C. 2008. Mirrors in the brain: How our minds share actions and emotions. Trans. F. Anderson. Oxford: Oxford University Press.

53

Gombrich, E. H. 2002. Art and illusion: A study in the psychology of pictorial representation. New York: Phaidon; Danto, A. C. 1981. The transfiguration of the commonplace: A philosophy of art. Cambridge: Harvard University Press; Olson, E. 1952. The poetic method of Aristotle. In English Institute Essays, ed. A. S. Downer. New York: English Institute, which notes that Aristotle was more appreciative of imitation; Jenkins, I. 1942. Imitation and expression in art. Journal of Aesthetics and Art Criticism 2, 5, 42–52; Harkness, B. 1954. Imitation and theme. Journal of Aesthetics and Art Criticism 12, 4, 499–508; Coomaraswamy, A. K. 1945. Imitation, expression, and participation. Journal of Aesthetics and Art Criticism 3, 11/12, 62–72, cite on 64.

54

Child, A. 1952. History as imitation. Philosophical Quarterly 2, 8 (July), 193–207.

55

Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain.

56

Galef, B. 2005. Breathing new life into the study of imitation by animals: What and when do chimpanzees imitate? In Perspectives on imitation, eds. Hurley and Chater, 296; Hurley and Chater, Introduction: The importance of imitation; Meltzoff, A. N., and Docety, J. 2003. What imitation tells us about social cognition: A rapprochement between developmental psychology and cognitive neuroscience. Philosophical Transactions: Biological Sciences 358, 1431, 491–500; Byrne, R. W., and Russon, A. E. 1998. Learning by imitation: A hierarchical approach. Behavioral and Brain Science 21, 667–721; Iacoboni, Mirroring people; Byrne, R. W. 2005. Detecting, understanding, and explaining imitation by animals. In Perspectives on imitation, eds. Hurley and Chater, 1–52; Zentall, Imitation: Definitions, evidence, and mechanisms.

57

Byrne, Imitation as behavior parsing; Byrne, Social cognition: Imitation, imitation, imitation; Meltzoff, A. N., and Prinz, W., eds., 2002. The imitative mind: Development, evolution, and brain bases. Cambridge: Cambridge University Press; Chaminade, T. J., Grezes, J., and Meltzoff, J. 2002. A PET exploration of neural mechanisms involved in reciprocal imitation. Neurolmage 15, 265–272; Kymissis, E., and Poulson, C. L. 1990. The history of imitation in learning theory; the language acquisition process. Journal of the Experimental Analysis of Behavior 54, 113–127; Hurely, Imitation, media violence, and freedom of speech; Yando, Seitz, and Zigler, Imitation: A developmental perspective.

58

Jensen, M. 2000. A theory of the firm: Governance, residual claims, and organizational forms. Cambridge: Harvard University Press.

59

Bikchandani, S., Hirschleifer, D., and Welch, I. 1992. A theory of fads, fashion, custom, and cultural change as informational cascades. Journal of Political Economy 100, 5, 992–1026.

60

Alchian, A. A. 1977. Economic forces at work. Indianapolis: Liberty Press; Bikchandani, S., Hirschleifer, D., and Welch, I. 1992. A theory of fads, fashion, custom and cultural change as informational cascades. Journal of Political Economy 100, 5, 992–1026; К. H. Schlag, Why imitate, and if so, how. Journal of Economic Theory 78, 130–156.

61

Kandori, M. G., Mailath, G., and Rob, R. 1993. Learning, mutation, and long run equilibria in games. Econometrica 61, 29–56; Gregoire, P., and Robson, A. 2003. Imitation, group selection, and cooperation. International Game Theory Review 5, 3, 229–247; De Marchi, N., and Van Miegroet, H. J. Ingenuity, preference and the pricing of pictures: The Smith-Reynolds connection. In Economic engagements with art, eds. D. De Marchi and С. C. W. Goodwin. Durham: University of North Carolina Press, 379–412, cited in Berg, From imitation to invention: Creating commodities in eighteenth century Britain.

62

Schumpeter, J. 1934. The theory of economic development. Boston: Harvard University Press, 133.

63

Ibid.

64

Mata, J., and Portugal, P. 1994. Life duration of new firms. Journal of Industrial Economics XLII, 3, 227–245; Geroski, P. A. 1994. Market structure, corporate performance and innovative activity. Oxford: Clarendon Press; Cooper, R. G. 1979. The dimensions of new product success and failure. Journal of Marketing 43, 93–103; Dillon, W. R., Calantore, R., and Worthing, P. 1979. The new product problem: An approach to investigating product failures. Management Science 25, 1184–1196; Glazer, A. 1985. The advantage of being first. American Economic Review 75, 3, 473–480; Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438; Golder, P. N., and Tellis, G. J. 1993. Pioneer advantage: Marketing logic or marketing legend? Journal of Marketing Research 30, 158–170; Mitchell, W. 1991. Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value. Strategic Management Journal 12, 85–100; Carpenter, G. S., and Nakamoto, K. 1989. Consumer preference formation and pioneering advantage. Journal of Marketing Research 26, 285–298; Schmalensee, R. 1982. Product differentiation advantages of pioneering brands. American Economic Review 72, 3, 349–365; Kerin, R. A., Varadarajan, P. R., and Peterson, R. A. 1992. First mover advantage: A synthesis, conceptual framework, and research propositions. Journal of Marketing 56, 33–52, cited in Cho, D. S., Kim, D. J., and Rhee, D. K. 1998. Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea. Organization Science 9, 4, 489–505; Rogers, E. M. 1995. Diffusion of innovations. New York: The Free Press; Makadok, R. 1998. Can first-mover and early-mover advantages be sustained in an industry with low barriers to entry/imitation? Strategic Management Journal 19, 983–996; Barro, R. J., and Sala-I — Martin, X. 1997. Technological diffusion, convergence, and growth. Journal of Economic Growth 2, 1–27; Robinson, W. T., Kalyanaram, G., and Urban, G. L. 1994. First-mover advantages from pioneering new markets: A survey of empirical evidence. Review of Industrial Organization 9, 1–23; Suarez, F. F., and Lanzolla, G. 2007. The role of environmental dynamics in building a first mover advantage theory. Academy of Management Review 32, 2, 377–392; Szymanski, D. M., Kroff, M. W., and Troy, L. 2007. Innovativeness and new product success: Insights from the cumulative evidence. Journal of the Academy of Marketing Sciences 35, p. 49.

65

McEvily, S., and Chakravarty, B. 2002. The persistence of knowledge-based advantage: An empirical test for product performance and technological knowledge. Strategic Management Journal 23, 285–305, cited in Lewin, A., and Massini, S. 2003. Innovators and imitators: Organizational reference groups and adoption of organizational routines. Paper presented at the Druid Summer Conference on Creating, Sharing and Transferring Knowledge, Copenhagen, June 12–14, p. 14; Bayus, B. L., Erickson, G., and Jacobson, R. 2003. The financial rewards of new product introductions in the personal computer industry. Management Science 49, 2, 197–210.

66

Rosenberg, N. 1976. Plrspectives on technology. Cambridge, UK: Cambridge University Press.

67

Mansfield, E., Schwartz, M., and Wagner, S. 1981. Imitation costs and patents: An empirical study. Economic Journal 91 (December), 907–918.

68

Teece, D. J. 1986. Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. In The competitive challenge: Strategies for industrial innovation and renewal, ed. D. J. Teece. Cambridge, MA: Ballinger.

69

Cho, H. H., Jeong, В., and Lim, S. 2005. The digital conqueror: Samsung Electronics. Seoul: Maeil Economics News Press (in Korean), cited in Chang, S. J. 2008. Sony vs. Samsung: The inside story of the electronics giants’ battle for global supremacy. Hoboken, NJ: Wiley.

70

Nowell, L. 2009. Interview with author, January 12.

71

Levitt, T. 1966. Innovation and imitation. Harvard Business Review, September — October, 63–70.

72

Iacoboni, Mirroring people; Hurley and Chater, Introduction: The importance of imitation.

73

Comin, D., and Hobijn, B. 2003. Cross-country technology adoption: Maying the theories face the facts. Federal Reserve Bank of New York Staff Reports no. 169. Washington, DC: Federal Reserve Bank.

74

Rosenberg, N., and Steinmueller, W. E. 1988. Why are Americans such poor imitators? Papers and proceedings of the 100th Annual Meeting of the American Economic Association, 229–234.

75

Ibid.; Dumaine, B. 1991. Closing the innovation gap. Fortune, December 2, cited in Arayama, Y., and Mourdoukoutas, P. 1999. China against herself: Innovation or imitation in global business? Westport, CT: Quorum.

76

OECD. 1968. Gaps in technology: General report. Paris: OECD, 14, cited in B. Godin, The rise of innovation surveys: Measuring a fuzzy concept. Project on the History of Sociology of STI Statistics, Working Paper No. 16. London: Routledge.

77

Ibid.; Freeman, C. 1965. Research and development in electronic capital goods. National Institute of Economic Review 14 (November), 40–97. Also cited by Usselman, S. W. 1993. IBM and its imitators. Business and Economic History 22, 2, p. 17.

78

Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton; Westney, D. E. 1987. Imitation and innovation: The transfer of Western organizational patterns in Meiji Japan. Cambridge: Harvard University Press.

79

Bonabeau, E. 2004. The perils of the imitation age. Harvard Business Review, June, 45–54.

80

O’Brien, J. 2008. Interview with author, December 16.

81

Dunfield, S. 2008. Interview with author, November 18.

82

Diamond, Guns, germs and steel.

83

Data Monitor. 2008. Toys and games in the United States: Industry profile. 0072–0778, January. Table 4, 12.

84

The World Bank. 2008. Global economic prospects 2008: Technology diffusion in the developing world. Washington, DC: The World Bank.

85

Kohrt, C. 2008. Interview with author, March 5.

86

Diamond, Guns, germs and steel.

87

Comin, D., and Hobijn, B. 2003. Cross-country technology adoption: Making the theories face the facts. Staff Report No. 169, Federal Reserve Bank of New York; Yorgaso, D. R. 2007. Research and development activities of US multinational companies. Survey of Current Business, March 2007.

88

Zeng, M., and Williamson, P. J. 2007. Dragons at your door: How Chinese companies will disrupt global competition. Boston: Harvard Business School Press.

89

Lawton, C., Kane, Y. I., and Dean, J. 2008. US upstart takes on TV giants in price wars. Wall Street Journal, April 15, Al; Shenkar, O. 2004. The Chinese century. Philadelphia: Wharton School Publishing.

90

Aeppel, T. 2008. US shoe factory finds supplies are Achilles’ heel. Wall Street Journal, March 3, B1.

91

Karhu, K., Taipale, O., and Smolander, K. 2007. Outsourcing and knowledge management in software testing. 11th International Conference on Evaluation and Assessment in Software Engineering, April 2–3, Keele University, Staffordshire, U. K.

92

Balconi, M. 2002. Tacitness, codification of technological knowledge and the organization of industry. Research Policy 31, 357–379; Hurley, S., and Chater, N., eds. 2007. Perspectives on imitation: From neuroscience to social science. Cambridge, MA: MIT; Cowan, R., and Foray, D. 1997. The economics of codification and the diffusion of knowledge. Industrial and Corporate Change 6, 3, p. 611; Cowan, R., David, P. A., and Foray, D. 2000. The explicit economics of knowledge codification and tacitness. Industrial and Corporate Change 9, 2, 211–253; Neisser, U. 1963. The imitation of man by machine. Science 139, 3551, 193–197.

93

Daley, C. 2008. Interview with author, November 18.

94

Hurley and Chater, eds., Perspectives on imitation: From neuroscience to social science.

95

Cowan and Foray, The economics of codification and the diffusion of knowledge.

96

Ibid.

97

Byron, E. 2008. A new odd couple: Google, P&G, swap workers to spur innovation. Wall Street Journal, November 18, 1.

98

Cowan and Foray, The economics of codification and the diffusion of knowledge, 611.

99

Cowan, David, and Foray, The explicit economics of knowledge codification and tacitness.

100

Neisser, The imitation of man by machine. There is a common confusion in the strategy literature between tacit and complex knowledge. Complex knowledge is especially amenable to codification, and in fact its very complexity requires codification as a way to deal with multiple variables and relationships.

101

Ludlam, T. 2008. Interview with author, May 8.

102

Diamond, Guns, germs and steel, 407.

103

Cho, D. S., Kim, D. J., and Rhee, D. K. 1998. Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea. Organization Science 9, 4, 489–505.

104

Agarwal, R., and Gort, M. 2001. First-mover advantage and the speed of competitive entry, 1887–1986. Journal of Law and Economics XLIV, 161–177.

105

Diamond, Guns, germs and steel; Westney, Imitation and innovation: The transfer of Western organizational patterns in Meiji Japan; Cho, Kim, and Rhee. Latecomer strategies; Agarwal and Gort. First-mover advantage and the speed of competitive entry, 1887–1986; Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438.

106

Collins, H. M. 1974. The TEA set: Tacit knowledge in scientific networks. Science Studies 4, 165–186, cited in Cowan, David, and Foray, The explicit economics of knowledge codification and tacitness.

107

2007 Generics Report. 2007. Drug Store News, www.drugstore news.com, February 12.

108

All together now. 2008. Economist, July 26.

109

Jargon, J., and Zimmerman, A. 2009. Brand-name food makers woo retailers with displays. Wall Street Journal (online), February 17, citing the Private Label Manufacturers Association and ACNielsen; Europe eats on the cheap. 2008. Wall Street Journal, September 30, B1; ACNielsen. 2005. The power of private label 2005: A review of growth trends around the world. New York: ACNielsen.

110

Mansfield, E., Schwartz, M., and Wagner, S. 1981. Imitation costs and patents: An empirical study. Economic Journal 91 (December), 907–918; Levin, R. C, Klevorick, A. K., Nelson, R. R., and Winter, S. G. 1987. Appropriating the returns from industrial research and development. Brookings Papers on Economic Activity 3, 783–831. Another study reports that patents increased imitation costs by 30 percent for pharmaceuticals, 20 percent for chemicals, and 7 percent for electronics. See Mansfield, Schwartz, and Wagner, Imitation costs and patents: An empirical study.

111

You, К., and Katayama, S. 2005. Intellectual property rights protection and imitation: An empirical examination of Japanese FDI in China. Pacific Economic Review 10, 4, 591–604.

112

Gillen, D., and Lall, A. 2004. Competitive advantage of low cost carriers: Some implications for airports. Journal of Air Transport Management 10, 41–50. Bill Diffenderffer, the former head of Skybus, argues that Southwest no longer enjoys a wage advantage and that most of its profits in recent years are attributed to its fuel hedging program; Diffenderffer, W. 2008. Interview with author, October 23.

113

Gittell, J. H. 2003. The Southwest Airlines way. New York: McGraw-Hill.

114

Moorman, R. W. Airlines: Valujet. ’Southwest without the frills’. Air Transport World 31, 9, September, 113; Valuejet Airlines. Kellogg School case KE1043. Evanston, IL: Northwestern University.

115

Diffenderffer, W. 2008. Interview with author, October 23.

116

Bryant, A. 1995. Continental is dropping «Lite» service. New York Times, April 14.

117

Diffenderffer, W. 2008. Interview with author, October 23.

118

Gittell, The Southwest Airlines way.

119

Beirne, M. 2008. Ted’s Dead. Brandweek.com, June 5.

120

Knowledge@Wharton. 2006. What Makes Southwest Airlines Fly.

121

Ibid.; Michaels, D. 2009. Airline sector’s woes slam a highflier. Wall Street Journal, July 2, A8.

122

Speed of Song. 2004. Reveries.com. 2004.

123

Doganis, R. 2001. The airline business in the 21st century. London: Routledge; Morrell, P. 2005. Airlines within airlines: An analysis of US network airline responses to low cost carriers. Journal of Air Transport Management 11, 303–312.

124

Diffenderffer, W. 2008. Interview with author, October 23.

125

Carey, S. 2007. Canada’s Westjet flies high. Wall Street Journal, January 24.

126

Wingfield, K. 2002. My stupid business. Wall Street Journal, September 15–16, A9.

127

Renegade Ryanair. 2001. BusinessWeek, May 14.

128

Wal-mart with wings. 2006. BusinessWeek, November 27.

129

Renegade Ryanair. 2001.

130

Easy Jet UBS 2005 Transport Conference, London, September 19–20, 2005.

131

Gillen, D., and Lall, A. 2004. Competitive advantage of low cost carriers: some implications for airports. Journal of Air Transport Management 10, 41–50.

132

Thomas, G. 2007. Air Asia’s new worlds. Air Transport World, April.

133

Start up is chasing the long-haul dream. 2008. Financial Times, November 26, 25.

134

Ibid.; Michaels, Airline sector’s woes slam a highflier, A8.

135

Alaska Air makes moves in fight for low operating costs. 2006. Puget Sound Business Journal, December 4; How US Airways vaulted to first place. 2008. Wall Street Journal, July 22, D3.

136

Tedlow, R. 1990. New and improved: The story of mass marketing in America. New York: Basic Books; Ortega, B. 1998. In Sam we trust. New York: Times Business/Random House; Grant, R. M., and Neupert, К. E. 1996. Cases in contemporary strategy analysis. Maiden, MA: Blackwell Publishing, 88; Stalk, G., Evans, P., and Shulman, L. E. 1992. Competing on capabilities: The new rules of corporate strategy. Harvard Business Review, March — April, 57–69.

137

Breen, B. 2007. The Wal-Mart of high tech? Fast Company 88, November.

138

Walton, S. 1992. Sam Walton: Made in America, my story. New York: Doubleday, cited in Schnaars, S. P. 2002. Managing imitation strategies: How later entrants seize markets from pioneers. New York: Free Press; Haglock, T., and Wells, J. 2007. The rise of Wal-Mart Stores Inc. 1962–1987. Case Study 9-707-439. Boston: Harvard Business School, December 7.

139

Ortega, In Sam we trust; Tedlow, New and improved: The story of mass marketing in America; Stalk, Evans, and Shulman, Competing on capabilities: The new rules of corporate strategy; Turner, M. L. 2003. Kmart’s ten deadly sins: How incompetence tainted an American icon. Hoboken, NJ: Wiley; Kmart’s 20-year identity crisis. 2002. Research at Penn, January 30; Howell, D. 2003. Kmart cuts hint of future strategy: Plans to emerge from bankruptcy this spring. DSN Retailing Today, January 27.

140

Nash, К. 2004. Case study: Dollar General, eWeek.com; Berner, R., and Grow, B. 2004. Out-discounting the discounter. BusinessWeek Online, http://www.businessweek.com/magazine/content/04_19/b3882086. htm.

141

Hisey, P. 1995. Best Buy’s success emulates Wal-Mart’s touch. Discount Store News 34, January 2, 17–20; wnbc.com. 2008. How Wal-Mart’s TV prices crushed rivals, September 16.

142

McWilliams, G. 2007. Not copying Wal-Mart pays off for grocers. Wall Street Journal online, June 6; Walters, S. 2008. Kroger’s special: Itself. Wall Street Journal, May 17–18, B14; Johnson, P. 2006. Supply chain management at Wal-Mart. Case 907D0111-28-2006, Ivey School of Business.

143

Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438. The reference in this article is to only Warner Brothers.

144

Reingold, J. 2008. Target’s inner circle. CNNMoney.com. March 18.

145

Zimmerman, A. 2007. Staying on Target. Wall Street Journal, May 7, B1.

146

Reingold, J. Target’s inner circle; Zimmerman, A. Staying on Target.

147

Ramstad, E. 2006. South Korea’s E-mart is no Wal-Mart, which is precisely why locals love it. Wall Street Journal, August 10, E1.

148

Markoff, J. 1989. Xerox vs. Apple: Standard «dashboard» is at issue. New York Times. December 20.

149

Sanger, D. E. 1984. Import ban on Apple imitations. New York Times, February 29; Markoff, Xerox vs. Apple: Standard «dashboard» is at issue; Haddad, C. 2002. Where Apple doesn’t play nice. BusinessWeek, May 22; Eliott, S. 2005. Is imitation flattery, theft or just coincidence? New York Times, October 25.

150

Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton; Utterback, J. M. 1994. Mastering the dynamics of innovation. Boston: Harvard Business School Press.

151

The Best CEOs. 2000. Worth. May, 133–134.

152

Ibid.; Product development strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal 23, 855–866; Lessons from Apple. 2007. Economist, June 9.

153

Dunfield, S. 2008. Interview with author, November 18.

154

Tsai, Т., and Johnson, I. 2009. As giants step in, Asustek defends a tiny PC. Wall Street Journal, May 1, B1.

155

Wingfield, N., and Guth, R. A. 2006. Ipod, they pod: Rivals imitate Apple’s success. Wall Street Journal, September 18, B1.

156

Ibid.; Hau, L. 2008. iPod killers. Forbes.com, January 8; Boheret, K. 2007. An iPod rival with an edge. Wall Street Journal, May 2, D10.

157

Maltin, L. 1987. Of mice and magic: A history of American animated cartoons. New York: Plume, cited in Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438.

158

Westney, D. E. 1987. Imitation and innovation: The transfer of Western organizational practices to Meiji Japan. Cambridge: Harvard University Press.

159

Nowell, L. 2009. Interview with author, January 12.

160

Apollonius of Tyana, as told by Philostratus. Cited in Gombrich, E. H. 2002. Art and illusion: A study in the psychology of pictorial representation. New York: Phaidon.

161

Mitchell, R. W. 1987. A comparative-developmental approach to understanding imitation. In Perspectives in ethology, vol. 7, eds. P. P. G. Bateson and P. H. Klopfer. New York: Plenum, 183–215.

162

Levitt, T. 1966. Innovation and imitation. Harvard Business Review, September — October, 63–70.

163

Schewe, G. 1996. Imitation as a strategic option for external acquisition of technology. Journal of Engineering and Technology Management 13, 55–82, cite on 73.

164

Daley, C. 2008. Interview with author, November 18.

165

Nowell, L. 2009. Interview with author, January 12; Fischer, A. 2008. Interview with author, March 24; Wexner, L. 2008. Interview with author, October 2.

166

Dyer, H. 1904. Dai Nippon: A study in national evolution. London: Blackie and Sons, 425–426, cited in Westney, D. E. 1987. Imitation and innovation: The transfer of Western organizational patterns to Meiji Japan. Cambridge: Harvard University Press.

167

Quiamzade, A. 2007. Imitation and performance in confrontations between competent peers: The role of the representation of the task. European Journal of Psychology of Education 22, 3, 243–258.

168

Kohrt, C. 2008. Interview with author, March 5; Cloyd, G. 2009. Interview with author, February 4; Vriends, S. 2008. Interview with author, June 24; Shackelford, D. 2008. Interview with author, March 31.

169

Henderson, R. M., and Clark, К. B. 1990. Architectural innovation: The reconfiguration of existing product technologies and the future of established firms. Administrative Science Quarterly 35, 9–30.

170

Nowell, Interview with author; Wexner, Interview with author.

171

Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton.

172

Levitt, Innovation and imitation, 69, 70.

173

Wexner, Interview with author.

174

Bandura, A. 1977. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.

175

Daley, Interview with author.

176

Cloyd, Interview with author.

177

Shackelford, Interview with author.

178

Miner, A. S., and Haunschild, P. R. 1995. Population level learning. In Research in organizational behavior, eds. В. M. Staw and L. L. Cummings. Greenwich, CT: JAI Press, 115–166; Haunschild, P. R., and Miner, A. S. 1997. Modes of interorganizational imitation: The effects of outcome salience and uncertainty. Administrative Science Quarterly 42, 3, 472–500; Korn, H. J., and Baum, J. A. 1999. Chance, imitative and strategic antecedents to multimarket contact. Academy of Management Journal, 42, 2, 171–193; Cullen, M. F. 2003. Experience, imitation, and the sequence of foreign entry: Wholly owned and joint-venture manufacturing by South Korean firms and business groups in China, 1987–1995. Journal of International Business Studies 34, 185–198; DiMaggio, P. J., and Powell, W. W. 1983. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 48, 147–160; Henisz, W. J., and Delios, A. 2001. Uncertainty, imitation, and plant location: Japanese multinational corporations, 1990–1996. Administrative Science Quarterly 46, 443–475.

179

Miner, A. S., and Haunschild, P. R. 1995. Population level learning. In Research in organizational behavior, eds. В. M. Staw and L. L. Cummings. Greenwich, CT: JAI Press, 115–166; Haunschild, P. R., and Miner, A. S. 1997. Modes of interorganizational imitation: The effects of outcome salience and uncertainty. Administrative Science Quarterly 42, 3, 472–500; Korn, H. J., and Baum, J. A. 1999. Chance, imitative and strategic antecedents to multimarket contact. Academy of Management Journal 42, 2, 171–193; Cullen, M. F. 2003. Experience, imitation, and the sequence of foreign entry: Wholly owned and joint-venture manufacturing by South Korean firms and business groups in China, 1987–1995. Journal of International Business Studies 34, 185–198; DiMaggio, P. J., and Powell, W. W. 1983. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 48, 147–160; Henisz, W. J., and Delios A. 2001. Uncertainty, imitation, and plant location: Japanese multinational corporations, 1990–1996. Administrative Science Quarterly 46, 443–475; Westney, Imitation and innovation: The transfer of Western organizational patterns to Meiji Japan.

180

Higgs, P. G. 2000. The mimetic transition: A simulation study of the evolution of learning by imitation. Proceedings: Biological Sciences 267, 1450, 1355–1361; Zentall, T. A. 2006. Imitation: Definitions, evidence, and mechanisms. Animal Cognition 9, 335–353.

181

Huber, G. P. 1991. Organizational learning: The contributing process and the literatures. Organization Science 2, 88–115; Miner and Haunschild, Population level learning; White, H. C. 1981. Where do markets come from? American Journal of Sociology 87, 517–547; Porac, J. F, Thomas, H., Wilson, F, Paton, D., and Kanfer, A. 1995. Rivalry and the industry model of Scottish knitwear producers. Administrative Science Quarterly 40, 203–229.

182

Pfeffer, J., and Sutton, R. I. 2006. Harvard Business School Working Knowledge, based on the authors’ The knowing-doing gap. Boston: Harvard Business School Press, 2000; Huber, Organizational learning: The contributing process and the literatures; Miner and Haunschild, Population level learning; White, H. C. 1981. Where do markets come from? American Journal of Sociology 87, 517–547; Porac, Thomas, Wilson, Paton, and Kanfer, Rivalry and the industry model of Scottish knitwear producers; Levinthal, D. A., and March, J. G. 1993. The myopia of learning. Strategic Management Journal 14, 95–113; Baum, J. A. C, Li, S. X., and Usher, J. M. 2000. Making the next move: How experiential and vicarious learning shape the locations of chains’ acquisitions. Administrative Science Quarterly 45, 766–801; Rosenberg, № 1976. Perspectives on technology. New York: Cambridge University Press; Rosenberg, № 1982. Inside the black box: Technology and economics. New York: Cambridge University Press, cited in Schmitz, J. A. 1989. Imitation, entrepreneurship, and long-run growth, journal of Political Economy 97, 3, 721–739.

183

Wexner, Interview with author.

184

Cloyd, Interview with author.

185

Killgallon, Interview with author.

186

Nowell, Interview with author.

187

Clark, Interview with author.

188

Diffenderffer, W. 2008. Interview with author, October 23; Kohrt, C. 2008. Interview with author, March 5.

189

Altman, L. K. 2008. A checklist to protect patients in surgery. International Herald Tribune, June 26; Coope, K. 2006. Getting «smart» about role models. Chain Store Age, October, 46–48; Nunes, P. F., Mulani, N. P., and Gruzin, T. J. 2007. Leading by imitation. Outlook 1, January.

190

Gittell, J. H. 2003. The Southwest Airlines way. New York: McGraw-Hill, 5.

191

Tedlow, R. S. 1990. New and improved: The story of mass marketing in America. New York: Basic Books.

192

Kohrt, Interview with author; Fischer, Interview with author.

193

Shackelford, Interview with author.

194

Steve Jobs speaks out. 2008. CNN Money/Fortune, March 6.

195

March, J. G, Sproull, L. S., and Tamuz, M. 1991. Learning from samples of one or fewer. Organization Science 2, 1, 1–13; Kim, J. Y., and Miner, A. S. 2007. Vicarious learning from the failures and near-failures of others: Evidence from the US commercial banking industry. Academy of Management Journal 50, 2, 687–714; Levinthal, D. A., and March, J. G. 1993. The myopia of learning. Strategic Management Journal 14, 95–13; Miller, D. 1993. The architecture of simplicity. Academy of Management Review 18, 1, 116–138.

196

Shackelford, Interview with author.

197

Cho, D. S., Kim, D. J., and Rhee, D. K. 1998. Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea. Organization Science 9, 4, 489–505, cite on 498.

198

Cloyd, Interview with author.

199

Wexner, Interview with author; Shackelford, Interview with author.

200

Vriends, Interview with author.

201

Laswell, M. 2008. Under the lid: A fresh sales idea (review of Tupperware unsealed by Bob Kealing, U. of Florida Press, 2008). Wall Street journal, July 30.

202

Hogan, D. G. 2007. Selling’ em by the sack: White Castle and the creation of American food. New York: NYU Press; Rivkin, J. W. 2001. Reproducing knowledge: Replication without imitation at moderate complexity. Organization Science 12, 3, 274–293; Big bite. 2008. Economist, April 26, 107.

203

Ortega, B. 1998. In Sam we trust. New York: Times Business/Random House.

204

Sam Walton, as cited by Tedlow, New and improved: The story of mass markting in America.

205

Kimes, M. 2009. The king of low cost drugs. Fortune, August 17.

206

Greenstein, S. 2004. Imitation happens. Micro Economics, May — June, 67–69; Agam, Y., Galperin, H, Gold, B. J., and Sekuler, R. 2007. Learning to imitate novel motion sequences. Journal of Vision 7 (5), 1, 1–17; Teece, D. J. 1977. Technology transfer by multinational firms: The resource cost of transferring technological know-how. Economic Journal 87, 242–261.

207

Clark, Interview with author.

208

Vriends, Interview with author.

209

Diamond, Guns, germs and steel; Westney, Imitation and innovation: The transfer of Western organizational patterns to Meiji Japan.

210

Leblebici, H., Salancik, G. R., Copay, A., and King, T. 1991. Institutional change and the transformation of interorganizational fields: An organization history of the US radio broadcasting industry. Administrative Science Quarterly 36, 333–363.

211

Ortega, In Sam we trust.

212

Wexner, Interview with author.

213

Gittell, The Southwest Airlines way.

214

Ibid., 217.

215

Kim and Miner, Vicarious learning from the failures and near-failures of others, 692.

216

Meltzoff, A. N., and Docety, J. 2003. What imitation tells us about social cognition: A rapprochement between developmental psychology and cognitive neuroscience. Philosophical Transactions: Biological Sciences 358, 1431, 491–500; March, Sproull, and Tamuz, Learning from samples of one or fewer; Wohlschlager, A., Gattis, M., and Bekkering, H. 2003. Action generation and action perception in imitation: An instance of the ideomotor principle. Philosophical Transactions: Biological Sciences 358, 1431, 501–515; Byrne, R. W. 2003. Imitation as behavior parsing. Philosophical Transactions: Biological Sciences 358, 1431, 529–536; Harley, S., and Chater, N. 2007. Introduction: The importance of imitation. In Perspectives on imitation: From neuroscience to social science, eds. S. Harley and N. Chater. Cambridge, MA: MIT; Spence, K. W. 1937. Experimental studies of learning and higher mental processes in infra-human primates. Psychological Bulletin 34, 806–850, as cited in Byrne, Imitation as behavior parsing.

217

Meltzoff and Docety, What imitation tells us about social cognition: A rapprochement between developmental psychology and cognitive neuroscience; Kim and Miner, Vicarious learning from the failures and near-failures of others; March, Sproull, and Tamuz, Learning from samples of one or fewer; Wohlschlager, Gattis, and Bekkering, Action generation and action perception in imitation; Byrne, Imitation as behavior parsing; Henderson and Clark, Architectural innovation; Harley and Chater, Introduction: The importance of imitation; Spence, Experimental studies of learning and higher mental processes in infra-human primates.

218

Shackelford, Interview with author.

219

McKendrick, D. 1994. Building the capabilities to imitate: Product and managerial know-how in Indonesian banking. Industrial and Corporate Change 3, 513–535.

220

Bryant, A. 1995. Continental is dropping «Lite» service. New York Times, April 14.

221

Ortega, In Sam we trust.

222

Hof, R. D. 2004. At P&G, it’s 360 degrees innovation. BusinessWeek, October 11. Based on an interview with G. Cloyd.

223

Ludlam, T 2008. Interview with author, May 8.

224

Kimes, Teva: The king of generic drugs.

225

Levitt, T. 1966. Innovative imitation. Harvard Business Review, September-October, 63–70, cite on 65.

226

Levin, R. C, Klevorick, A. K., Nelson, R. R., and Winter, S. G. 1987. Appropriating the returns from industrial research and development. Brookings Papers on Economic Activity 3, 783–831.

227

Nowell, L. 2009. Interview with author, January 12.

228

Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438.

229

Porter, M. E. 1996. What is strategy? Harvard Business Review, 74, November — December, 61–78.

230

Drucker, P. F. 2001. The essential Drucker. New York: Harper Business.

231

Bessen, J., and Meurer, M. J. 2008. Patent failures: How judges, lawyers and bureaucrats put innovators at risk/Princeton, NJ: Princeton University Press; Bessen, J., and Meurer, M. J. 2008. Do patents perform like property? Academy of Management Perspectives 22, 3, 8–20; see also Ziedonis, R. H. 2008. On the apparent failure of patents: A response to Bessen and Meurer. Academy of Management Perspectives 22, 4, 21–29.

232

Kohrt, C. 2008. Interview with author, March 5.

233

Halbrooks, J. R. 1996. How to really deliver superior customer service, cited in Rivkin, J. W., and Porter, M. E. 1999. Matching Dell. Case 9-799-158. Boston: Harvard Business School, June 6.

234

Iyer, В., and Davenport, Т. H. 2008. Reverse engineering Google’s innovation machine. Harvard Business Review, April, 58–68.

235

Zeng, M., and Williamson, P. J. 2007. Dragons at your door: How Chinese companies will disrupt global competition. Boston: Harvard Business School Press.

236

Bryant, A. 1995. Continental is dropping «Lite» service. New York Times, April 14; Graf, L. 2005. Incompatibilities of the low-cost and network carrier business models within the same airline grouping. Journal of Air Transport Management 11, 313–327.

237

The new champions. 2008. Economist: Special Reports, September 18, 8.

238

Ortega, B. 1998. In Sam we trust. New York: Times Business/Random House.

239

Chew, W. В., Bresnahan, Т. F., and Clark, К. B. 1990. Measurement, coordination and learning in a multi-plant network. In Measures for manufacturing excellence, ed. R. S. Kaplan. Boston: Harvard Business School Press.

240

Fischer, A. 2008. Interview with author, March 24.

241

Kohrt, Interview with author.

242

Westney, D. E. 1987. Imitation and innovation: The transfer of Western organizational practices to Meiji Japan. Cambridge: Harvard University Press.

243

Levitt, Innovation and imitation.

244

Aaker, D. A., and Day, G. S. The perils of high growth markets. Strategic Management Journal, 5, 409–421; Levitt, T. 1966. The management of reverse R&D or how to imitate your competitor’s products before it’s too late. Harvard Business Review, September — October, 33–37; Hannan, M. T., and Carroll, G. R. 1992. Dynamics of organizational populations. New York: Oxford University Press; Stinchcombe, A. L. 1965. Organizations and social structure. In Handbook of organizations, ed. J. G. March. Chicago: Rand McNally, 151–193; Freeman, J., Carroll, G. R., and Hannan, M. T. 1983. The liability of newness: Age dependence in organizational death rates. American Sociological Review 48, 692–710; Urban, G. L., Carter, T., Gasin, S., and Mucha, S. 1986. Market share rewards to pioneering brands: An empirical analysis and strategic implications. Management Science 32, 645–659.

245

Daley, C. 2008. Interview with author, November 18.

246

Schmalensee, R. 1978. Entry deterrence in the ready-to-eat breakfast cereal industry. Bell Journal of Economics 9, 305–327. Cited in Robinson, W. T., Fornell, C, and Sullivan, M. 1992. Are market pioneers intrinsically stronger than later entrants? Strategic Management Journal 13, 609–624.

247

Robinson, Fornell, and Sullivan. 1992. Are market pioneers intrinsically stronger than later entrants?; Robinson, W. Т., and Chiang, J. 2002. Product development strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal 23, 855–866; Zeng and Williamson, Dragons at your door: How Chinese companies will disrupt global competition; Cho, D. S., Kim, D. J., and Dong, K. R. 1998. Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea. Organization Science 9, 4, 489–505.

248

Bayus, В. L., Jain, S., and Rao, A. G. 1997. Too little, too early: Introduction timing and new product performance in the Personal Digital Assistant industry. Journal of Marketing Research 34, 50–63.

249

Murthi, B. P. S., Shrinivasan, K., and Kalyanaram, G. 1996. Controlling for observed and unobserved managerial skills in determining first-mover market share advantages. Journal of Marketing 33, 329–336; Suarez, F., and Lanzolla, G. 2007. The role of environmental dynamics in building a first mover advantage theory. Academy of Management Review 32, 2, 377–392; Min, S., Kalwani, M. U., and Robinson, W. T. 2006. Market pioneer and early follower survival risks: a contingency analysis of really new versus incrementally new product markets. Journal of Marketing 70, 15–33.

250

Gittell, J. H. 2003. The Southwest Airlines way. New York: McGraw-Hill.

251

Murthi, Shrinivasan, and Kalyanaram. Controlling for observed and unobserved managerial skills in determining first-mover market share advantages; Suarez and Lanzolla. The role of environmental dynamics in building a first mover advantage theory; Min, Kalwani, and Robinson. Market pioneer and early follower survival risks; Teece, D. 1986. Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy 15, 285–305; Cho, Kim, and Rhee, Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea; Bayus, B. L. An analysis of product lifetimes in a technologically dynamic industry. Management Science 44, 6 (June), 763–775; Ortega, In Sam we trust; Schmalensee, R. 1982. Product differentiation advantages of pioneering brands. American Economic Review 72, 3, 349–365.

252

Bandura, A. 1977. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall; Bandura, A. 1965. Influence of model’s enforcement contingencies on the acquisition of imitative responses. Journal of Personality and Social Psychology 1, 589–595; Masia, C. A., and Chase, P. N. 1997. Vicarious learning revisited: A contemporary behavior analytic interpretation. Journal of Behavioral Theory and Experimental Psychiatry 28, 1, 41–51; see also Yando, R., Seitz, V, and Zigler, E. Imitation: A developmental perspective. Hillsdale, NJ: Lawrence Elbaum.

253

Bryman, Animating the pioneer versus late entrant debate: An historical case study.

254

Mueller, D. C. 1997. First-mover advantages and path dependence. International Journal of Industrial Organization 15, 827–850.

255

Shackelford, D. 2008. Interview with author, March 31.

256

Loftus, P. 2008. Pfizer eyes bigger push into generics. Dow Jones Newswires, October 16; Rockoff, J. D., and Winslow, R. 2008. Merck to develop biotech generics. Wall Street Journal, December 10, B1.

257

Miller, C., and Goldman, K. 2002. Jack Welch and General Electric. Mini-Case, New York: New York University, September 10; Surowiecki, J. 2000. The financial page Jack Welch, average guy [abstract]. New Yorker, December 18.

258

Harley, S., and Chater, N. 2007. Introduction: The importance of imitation. In Perspectives on imitation: From neuroscience to social science, vol. 2, eds. S. Harley and N. Chater. Cambridge, MA: MIT, 2; Byrne, R. W. Imitation as behavior parsing. Philosophical Transactions: Biological Sciences 358, 1431, 529–536; Rizzolatti, G., and Sinigaglia, C. 2008. Mirrors in the brain: How our minds share actions and emotions. Trans. F. Anderson. Oxford, UK: Oxford University Press.

259

Nowell, Interview with author.

260

Shackelford, Interview with author.

261

Mansfield, E., Schwartz, M., and Wagner, S. 1981. Imitation costs and patents: An empirical study. Economic Journal 91, December, 907–918; Levin, R., et al. 1986. Survey research on R&D appropriability and technological opportunity. New Haven, CT: Yale University.

262

O’Brien, J. 2008. Interview with author, December 16.

263

Levitt, The management of reverse R&D or how to imitate your competitor’s products before it’s too late.

264

Collms-Dodd, C., and Zaichkowsky, J. L. 1999. National brand responses to brand imitation: Retailers versus other manufacturers. Journal of Product and Brand Management 8, 2, 96–105.

265

Porter, M. 1996. What is strategy?

266

Wingfield, N., and Guth, R. A. 2006. Ipod, they pod: Rivals imitate Apple’s success. Wall Street Journal, September 18.

267

Ludlam, T. 2008. Interview with author, May 8.

268

Gittell, J. H. 2003. The Southwest Airlines way. New York: McGraw-Hill.

269

Connor, C. 2008. Interview with author, October 24.

270

Rivkin, J. W. 2000. Imitation of complex strategies. Management Science 46, 6, 824–844; Cohen, W. M., and Levinthal, D. A. 1989. Innovation and learning: The two faces of R&D. Economic Journal 99, 569–596; Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton; Zander, U., and Kogut, B. 1995. Knowledge and the speed of transfer and imitation of organizational capabilities: An empirical test. Organization Science 6, 1.

271

Wilke, R., and Zaichkowsky, L. 1999. Brand imitation and its effects on innovation, competition, and brand equity. Business Horizons, November — December.

272

Clark, R. 2008. Interview with author, December 11.

273

Gittell, The Southwest Airlines way; Milgrom, P., and Roberts, J. 1990. The economics of modern manufacturing: Technology, strategy, and organization. American Economic Review 80, 511–528. Also cited in Rivkin, J. W. 2000. Imitation of complex strategies. Management Science 46, 6, 824–844; Upton, D. 2005. McDonald’s Corporation. Case 9-603-041. Boston: Harvard Business School, June 16.

274

Connor, Interview with author.

275

Clark, Interview with author.

276

O’Brien, J. 2008. Interview with author, December 16.

277

Mcevily, S. K., Das, S., and McCabe, K. 2000. Avoiding competence substitution through knowledge sharing. Academy of Management Review 25, 2, 294–311; Dixit, A. 1980. The role of investment in entry-deterrence. Economic Journal 90, 95–106; Schmalnesee, R. 1978. Entry deterrence in the ready-to-eat breakfast cereal industry. Bell Journal of Economics 9, 305–327; Rivkin, J. W. 2001. Reproducing knowledge. Organization Science 12, 3, 274–293; Bennett, J. 2008. VW to offer new minivan with a tuition incentive. Wall Street Journal, August 22, B5.

278

See Mueller, D. C. 1997. First-mover advantages and path dependence. International Journal of Industrial Organization 15, 827–850.

279

Teece, D. 1986. Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy 15, 285–305; Yost, J. R. 2005. The computer industry. Westport, CT: Greenwood Press; Kimes, M. 2009. The king of low cost generics. Fortune, August 17; Cooley, Т. E., and Yorukoglu, M. 2003. Innovation and imitation in an information age. Journal of the European Economic Association 1, 3 (April — May), 406–418.

280

Connor, Interview with author.

281

Szymanski, D. M., Kroff, M. W., and Troy, L. 2007. Innovativeness and new product success: Insights from the cumulative evidence. Journal of the Academy of Marketing Sciences 35, 35–52; Kerin, R. A., Varadarajan, P. R., and Peterson, R. A. 1992. First mover advantage: A synthesis, conceptual framework, and research propositions. Journal of Marketing 56, 33–52.

282

Cloyd, G. 2009. Interview with author, February 4.

283

Nowell, L. 2009. Interview with author, January 12.

284

Stewart, T. A., and O’Brien, L. 2005. Execution without excuses. Interview with Michael Dell and Kevin Rollins. Harvard Business Review, March.

285

Cloyd, Interview with author.

286

Connor, Interview with author.

287

Nowell, Interview.

288

Ibid.

289

Шенкар О. Китай. Век XXI. — Киев: Баланс Бизнес Букс, 2005.