5, no. 3 (2004): 184–94.
10. Damasio, The Feeling of What Happens.
11. H. C. Lau, R. D. Rogers, N. Ramnani, and R. E. Passingham, «Willed Action and Attention to the Selection of Action», Neuroimage 21, no. 4 (2004): 1407–15.
12. Kenneth Burke, The Philosophy of Literary Form (Berkeley: University of California Press, 1941).
13. Alvin I. Goldman, «Two Routes to Empathy: Insights from Cognitive Neuroscience,» in Empathy: Philosophical and Psychological Perspectives, ed. Amy Coplan and Peter Goldie (New York: Oxford University Press, 2014).
14. Narender Ramnani and R. Christopher Miall, «A System in the Human Brain for Predicting the Actions of Others,» Nature Neuroscience 7, no. 1 (2004), 85–90.
5. Полная история
1. Как утверждают Саймон Барон-Коэн и Пол Блум в своих довольно спорных книгах «Нулевая степень эмпатии» (Барон-Коэн) и «Против эмпатии» (Блум), степени сопереживания варьируются в пределах широкого спектра — от симпатии и жалости до сострадания и интенсивного отождествления себя с другим человеком.
2. www.storynomics.com/resources/dove
3. Daniel Kahneman and Amos Tversky (1979), «Prospect Theory: An Analysis of Decision Under Risk,» Econometrica 47, no. 2 (1979): 263; Barry Schwartz, The Paradox of Choice: Why More Is Less (New York: Harper Perennial, 2004).
6. Целенаправленная маркетинговая история
1. Jennifer Edson Escalas and Barbara B. Stern, «Sympathy and Empathy: Emotional Responses to Advertising Dramas,» Journal of Consumer Research 29, no. 4 (March 2003): 566–78.
2. Jennifer Edson Escalas, «Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion,» Journal of Advertising 33, no. 2 (Summer 2004): 37–48.
3. N. Ramnani and A. M. Owen, «Anterior Prefrontal Cortex: Insights into Function from Anatomy and Neuroimaging,» National Review of Neuroscience 5, no. 3 (2004):184–94.
4. Charles Cooper, «If Apple Can Go Home Again, Why Not Dell?» CNET, May 9, 2008.
5. http://adage.com/article/news/ten-years-dove-s-real-beauty-aging/291216
6. Melanie C. Green and Timothy C. Brock, «The Role of Transportation in the Persuasiveness of Public Narratives,» Journal of Personality and Social Psychology 79, no. 5 (2000): 701–21.
7. Jennifer Edson Escalas, «Narrative Processing: Building Consumer Connections to Brands,» Journal of Consumer Psychology 14, nos. 1–2 (2004): 168–79.
8. www.storynomics.com/resources/applegetamac
9. https://www.thelocal.es/20151216/fat-chance-everything-you-need-to-know-about-spains-christmas-lottery
10. http://time.com/4616441/el-gordo-spain-christmas-lottery-2016