Искусство сторителлинга. Как создавать истории, которые попадут в самое сердце аудитории (Галло) - страница 189

6. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 80.

7. Ernest Lim Kok Seng and Catheryn Khoo-Lattimore, Up Close and Personal: Employing In-Depth Interviews to Explore International Students’ Perceptions of Quality Learning Environment at a Private University in Malaysia,” International Handbook of Academic Research and Teaching, Proceedings of Intellectbase International Consortium, vol. 22, Spring 2012.

8. Polly Wiessner, “Embers of Society: Firelight Talk Among the Ju/’hoansi Bushmen,” PNAS (Early Edition), vol. 111, no. 39, September 30, 2014, 14027—14035.

9. “Apple Special Event, June 2, 2014,” Apple.com, http://www.apple.com/apple-events/june —2014/ (дата обращения 28 апреля 2015).

10. Ken Robinson, “Ken Robinson Says Schools Kill Creativity,” TED.com, June 2006, http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1&utm_expid=166907—20&utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson (дата обращения 18 мая 2015).

11. Ken Robinson, The Element: How Finding Your Passion Changes Everything (New York: Penguin Books, 2009), 22.

ГЛАВА 16. ЗЕМЛЯ, СИГАРЫ И ПОТНЫЕ НОСКИ ПРИНОСЯТ СЛАВУ МАРКЕТОЛОГУ

1. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 18.

2. Там же, 54.

3. Там же, 31.

4. “Episode 1 – Verite,” WineLibraryTV, February 21, 2006, http://tv.winelibrary.com/2006/02/21/episode-1-verite/ (дата обращения 28 апреля 2015).

5. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 86.

6. Ibloggedthis.com, “Conan Eats Dirt, Cigars, and Wet Rocks,” Funny or Die, August 3, 2007, http://www.funnyordie.com/videos/87d3bf2270/conan-eats-dirt-cigars-and-wet-rocks-from-ibloggedthis (дата обращения 21 апреля 2015).

7. Там же.

8. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 101.

9. Там же, 104.

10. Gary Vaynerchuk, “Gary Vaynerchuk on How to Tell Stories in an ADHD World,” SpeakTips, August 1, 2014, http://www.speaktips.com/home/gary-vaynerchuck-on-how-to-tell-stories-in-an-adhd-world (дата обращения 21 апреля 2015).

ГЛАВА 17. БУРГЕР С ГАРНИРОМ ИЗ ИСТОРИИ

1. Денни Майер, генеральный директор Union Square Hospitality Group, в разговоре с автором, 16 февраля 2015.

2. Danny Meyer, Setting the Table: The Transforming Power of Hospitality in Business (New York: HarperCollins, 2006), 6.

3. Денни Майер, генеральный директор Union Square Hospitality Group, в разговоре с автором, 16 февраля 2015.