4. Cialdini, Robert. 2005. What’s the best secret device for engaging student interest? The answer is in the title. Journal of Social and Clinical Psychology 24 (1): 22–29.
5. Deterding, Sebastian. 2011. A Quick Buck by Copy and Paste, posted by Gamification Research Network. http://gamification-research.org/2011/09/a-quick-buck-by-copy-and-paste.
6. Gailliot, M. T., R. F. Baumeister, C. N. DeWall, J. K. Maner, E. A. Plant, D. M. Tice, L. E. Brewer, and B. J. Schmeichel. 2007. Self-control relies on glucose as a limited energy source: Willpower is more than a metaphor. Journal of Personality and Social Psychology 92: 325–336.
7. Jabr, Ferris. 2010. The Psychology of Competition: Meeting Your Match. Scientific American Mind Nov/Dec: 42–45.
8. Kohn, Alfie. 1993. Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A’s, Praise, and Other Bribes. Boston: Houghton Mifflin.
9. Loewenstein, G. 1994. The Psychology of Curiosity: A Review and Reinterpretation. Psychological Bulletin 116 (1): 75–98. Found via Stephen Anderson’s excellent article in Johnny Holland.
10. Mason, Charlotte. 1923. Three Instruments of Education, Charlotte Mason’s Original Homeschooling Series 6: 94. Copyrighted 2002–2003 by Ambleside Online.
11. Minnesota Driver’s Manual. http://www.dps.state.mn.us/dvs/DLTraining/DLManual/DLManual.htm.
12. Okita, S. Y., J. Bailenson, and D. L. Schwartz. 2008. Mere Belief of Social Action Improves Complex Learning. Proceedings of the 8th International Conference for the Learning Sciences.
13. Pink, Daniel. 2009. Drive: The Surprising Truth About What Motivates Us. New York: Riverside (Penguin).
14. Schmidt, S.R. 1994. Effects of humor on sentence memory. Journal of Experimental Psychology: Learning, Memory, and Cognition 20: 953–967.
15. Shiv, B. and A. Fedorikhin. 1999. Heart and Mind in Conflict: Interplay of Affect and Cognition in Consumer Decision Making. Journal of Consumer Research 26 (December): 278–282.
16. Thalheimer, W. 2004 (November). Bells, whistles, neon, and purple prose: When interesting words, sounds, and visuals hurt learning and performance – a review of the seductive-augmentation research. http://www.work-learning.com/seductive_ augmentations.htm.
17. Treisman, Philip Uri. 1990. Academic Perestroika: Teaching, Learning, and the Faculty’s Role in Turbulent Times. From an edited transcript of his lecture of the same name, delivered March 8, 1990, at California State University, San Bernardino. http://www2.ed.gov/about/offices/list/ope/fipse/perestroika.html