11 Fred M. Heddtnger. Address before the 13th Annual Summer Conference of the Pennsylvania School Boards Association, 15. VII. 1967. — "Newsletter" of the Pennsylvania Electronics Technology» Inc. 68—3, p. 4.
12 "Phi Delta Kappan", V. 1967, 417.
13 Samuel Halperin. Things Don't Just Happen. — "Congressional Record", 20. II. 1968, p. E 981.
14 "Publishers Weekly", 19. II. 1973.
15 "Fortune", V. 1972, p. 149.
16 "New York Times", 11. II. 1972, p. 49.
17 J. Myron Atkin. The Federal Government, Big Business, and Colleges of Education.
18 "New York Times", 14. VII. 1968.
19 James A. Mecklenburger and John A. Wilson. Learning C.O.D. Can the Schools Buy Success? — "Saturday Review", 18. IX. 1971, p. 76.
20 "Los Angeles Times", 1. II. 1972.
21 "Los Angeles Times", 28. VII. 1972.
22 "Publishers' Weekly", 8. II. 1971.
23 John. D. Williams. Conglomerates Cause An Information Loss. — "Wall Street Journal", 29. XII. 1972.
24 William F. Luebbert. Instructional Technology, Education and Man as a Builder and User of Tools. — International Symposium on Communication, Univ. of Pennsylvania, 111» 23—25, 1972.
Глава четвертая
1 Erik Barnouw. Television as a Medium. — "Performance", N 3, 1972, p. 13.
2 Ibid., p. 40.
3 Franc Shor. Pacific Fleet: Force For Peace. — "National Geographic", IX, 1959, pp. 283—335.
4 "Broadcasting", 14. VIII. 1972, p. 39.
5 Les Brown. Television: The Business Behind the Box. New York, 1971, p. 59.
6 "New York Times", 27. XI. 1972.
7 James Playsted Wood. Magazines In the United States. New York, 1971, p. 291.
8 Ibid., p. 292.
9 Ibid., p. 291.
10 "New York Times", 31. VII. 1967.
11 "As We See it". - "TV Guide", 22. VII. 1972, p. 1.
12 Max Gunther. Revolution at the FTC. — "TV Guide", 24. VI. 1972. pp. 27—28.
13 John C. Schwarzwalder. Public Broadcasting Must Clean House. - "TV Guide", 30. IX - 6. X, 1972.
14 Merill Panitt. America Out of Focus. — "TV Guide", 15. I. — 12. II., 1972.
15 Ibid.
16 "Advertizing Age", 24. IV. 1972, p. 22.
17 "Advertizing Age", 3. VII. 1972.
18 Tom Buckley. With the National Geographic on Its Endless, Cloudless Voyage. — "New York Times Magazine", 6. IX. 1972.
19 Frank Luther Mott. A History of American Magazines. Cambridge, 1957, p. 626.
20 "National Geographic Society Elect Key Executives". — "National Geographic", X, 1967, p. 576.
21 M. B. Grosvenor. National Geographies Newest Adventure: A Color Television Series. — "National Geographic", X, 1965, p. 451.
22 Tom Buckley. With the National Geographic..., p. 22.
23 Mott. History of American Magazines, p. 625.