16 Marylin Bender. Market Research. — "New York Times", 29. VIII. 1971. Jack J. Honomichl. Big Business Snaps Up 22 Top Research Firms. — "Advertizing Age", 20. X. 1971, pp. 1, 83.
17 Richard Hodder—Williams. Public Opinion Polls and British Politics. London, 1970, pp. 9—14.
18 Roper Research Associates. "A Ten—Year View of Public Attitudes Toward Television and Other Mass Media, 1959—69". New York, 1969.
19 "The Perils of Polling", Transaction 81, N 9-10, VII/VIII, 1971, p. 8.
20 John D. Morris. No Fault Poll Results Disputed. — "New York Times", 24. I. 1972.
21 Richard Halloran. Tactics Disputed in Fight to Win Release of P. 0. W*s. - "New York Times", 7. VI. 1971.
22 Cantril. Human Dimension.
23 Report of the Standards Committee, American Association for Public Opinion Research, 1970, Chapter 7, pp. 165—166.
24 Jerom Johnston and Gerald G. Bachman. Young Men Look At Military Service. — "Youth In Transition", N 193. The Univ. of Michigan, VI. 1970.
25 John Herbers. Servey Finds Fear of U. S. "Break—Down". — "New York Times", 27. VI. 1971.
26 Richard L. Merritt, Ellen P. Flerlage, Anna J. Merritt. Political Man in Postwar German Education. — "Comparative Education Review", 15. X. 1971, p. 4.
27 Milton Rokeach. The Role of Values in Public Opinion Research. — "Public Opinion Quarterly", 32, N 4, (Winter 1968—69), p. 549.
28 "Chicago SunTimes", 26. VI. 1968.
29 Mendelsohn and Crespi. Polls, TV, Politics, pp. 40—41.
30 H. Cantril. Human Dimension, p. IX.
31 George Gallup, Jr. A Guide to Public Opinion Polls, Prince- ton, 1948, pp. 3, 7.
32 Robert M. Smith. Youth Found Cool to Career in F. B. I. — "New York Times", 15. II. 1972.
38 Harwood L. Childs. Public Opinion, p. 1.
34 Bernard C. Cohen. The Relationship Between Public Opinion and Foreign Policy Maker. — "Public Opinion and Historians" Detroit, 1970, p. 70.
35 Kaarle Nordenstreng. "Broadcasting Research in Scandinavian Countries", International Studies of Broadcasting. Tokyo, 1971, p. 257.
36 Anthony Wilden. System and Structure: Essays in Communica- tion and Exchange. London, 1972, p. XX.
37 Alex S. Edelstein. Ideas In Search of Methodologies In International Communications, paper for Raymond В. Nixon Symposium. Minneapolis, IV. 14—16, 1971.
38 Paul Lazarsfeld. The Discussion Goes On. — "Public Opinion Quarterly", 9 (Winter 1945—46), p. 404.
39 Mendelsohn and Crespi. Polls, TV, Politics, p. 314.
Глава шестая
1 "Advertizing Age", 19. II. 1973, p. 64.
2 "What a Multinational Company Is". — "New York Times", 19. VI. 1972.