71. Lexington Fire Department, “Firefighters, News Anchors, Mayor Accept Cold Water Challenge Supporting Fellow Fireman,” KYForward, June 3, 2014.
72. “CK Ice Bucket Challenge,” YouTube video, 0:25, posted by “Chris Kennedy,” July 15, 2014, www.youtube.com.
73. Pete Frates’s Facebook page, July 31, 2014, www.facebook.com.
74. Alex Finnis, “Pensioner, 102, Celebrates Becoming Britain’s Oldest Ice ‘Bucketeer’ with a Glass of Whisky,” Daily Mail, August 26, 2014.
75. ALS Association, Annual Report 2014: Finding Connections, Finding a Cure, 2014. www.alsa.org.
76. Там же.
77. Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).
78. Там же, с. 16–18.
79. Arpita Aneja, “Rice, Not Ice: India’s Answer to the Ice Bucket Challenge,” Time, August 26, 2014.
80. “Pstew’s Ice Bucket Challenge,” YouTube video, 0:56, posted by “Sunny Ozell,” August 22, 2014, www.youtube.com.
81. Ashly Perez, “What City Should You Actually Live In?,” BuzzFeed, January 16, 2014.
82. Cates Holderness, “What Colors Are This Dress?,” BuzzFeed, February 25, 2015.
83. Caroline Kee, “17 Times Double-Jointed People Took It Way Too Far,” BuzzFeed, August 22, 2015.
84. Chris Rodley, “100 Most Australian Words of All Time,” BuzzFeed, June 15, 2015.
85. BuzzFeed Tasty Facebook page, July 2017, www.facebook.com.
86. Chris Matthews, “Here’s Why Buzzfeed Could Be Worth $1.5 Billion,” Fortune, July 31, 2015; “The Most Innovative Companies of 2017,” Fast Company, February 2017; Noah Robinschon, “How BuzzFeed’s Jonah Peretti Is Building a 100-Year Media Company,” Fast Company, February 16, 2016.
87. Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” BuzzFeed, November 6, 2014.
88. “How Y’all, Youse and You Guys Talk,” New York Times, December 21, 2013.
89. Abhinn Shreshtha, “You Cannot Charge for Vanilla Content,” Exchange 4 Media, March 8, 2017.
90. Dave Stopera, “If None of These Pictures Make You Say ‘What the Fuck,’ Nothing Will,” BuzzFeed, May 7, 2017.
91. “Let Them Wed,” The Economist, January 4, 1996.
92. Inga Kiderra, “Facebook Boosts Voter Turnout,” UC San Diego News Center, September 12, 2012.
93. Zoe Corbyn, “Facebook Experiment Boosts US Voter Turnout,” Nature, September 12, 2012. Приводимые далее цитаты, касающиеся эксперимента, и его результаты также взяты из этого источника.
94. Алекс «Сэнди» Пентленд в беседе с авторами, 14 августа 2015 года.
95. Jack Krawczyk and Jon Steinberg, “How Content Is Really Shared: Close Friends, Not ‘Influencers,’”