361. #NameOurShip, July 2017. www.nameourship.nerc.ac.uk.
362. Jonathan Amos, “Name Sought for New UK Polar Ship,” BBC News, March 17, 2016.
363. “Campaign Launched to Name the UK’s State-of-the-Art £200m Polar Research Ship,” Natural Environment Research Council, March 17, 2016.
364. BBC News Jersey, “Boaty McBoatface Instigator ‘Sorry’ for Ship Name Suggestion,” BBC News, March 21, 2016.
365. “$380 Million Ship May Be Named Boaty McBoatface Thanks to an Online Poll,” Sydney Morning Herald, March 21, 2016.
366. Helena Horton, “£200m Ship Possibly to Be Named Boaty McBoatface Thanks to an Online Poll,” Telegraph, March 20, 2016.
367. Royal Caribbean International, “Royal Caribbean Asks Genius Behind Boaty McBoatface to Help Name Future Ship,” PR Newswire, March 31, 2016.
368. Bluestag, “#NameOurShip,” July 2017. www.bluestag.co.uk.
369. Tiffany Ap, “Landslide Win for ‘Boaty McBoatface’ in $300M Research Ship Naming Poll,” CNN, April 18, 2016.
370. Jessica Elgot, “Boaty McBoatface May Not Be Name of New Polar Research Vessel,” The Guardian, April 18, 2016.
371. BBC, “ ‘Boaty McBoatface’ Polar Ship Named After Attenborough,” BBC News, May 6, 2016.
372. Dan Bloom, “ ‘I Voted for Boaty McBoatface’: Top Scientist Stuns MPs with Surprise Confession in Parliament,” Mirror, May 10, 2016.
373. Alistair Stoddart, “Beyond #Boaty McBoatface: Digital Tools for Democracy,” The Democratic Society, May 20, 2016.
374. Science and Technology Committee, “ ‘Boaty McBoatface’ Competition Examined with NERC Representatives.”
375. Emily Greenhouse, “JPMorgan’s Twitter Mistake,” The New Yorker, November 16, 2013.
376. Andrew O’Connell, “Lego CEO Jørgen Vig Knudstorp on Leading Through Survival and Growth,” Harvard Business Review, January 2009.
377. David C. Robertson with Bill Breen, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (New York: Crown Publishing Group, 2014).
378. Mary Jo Hatch and Majken Schultz, Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (San Francisco: Jossey-Bass, 2008), 197.
379. MOCpages, “About MOCpages,” July 2017. www.moc-pages.com.
380. Там же.
381. Робин Сэзер в беседе с авторами, 8 апреля 2016. Следующие две цитаты — из того же источника.
382. Robertson, Brick by Brick, 249.
383. Там же, 251.
384. Там же.
385. Brendan Koerner, “Geeks in Toyland,” Wired, February 1, 2006.
386. “LEGO Architecture Designer Adam Reed Tucker — Brickworld Chicago 2014,” YouTube video, 17:43, posted by “Beyond the Brick,” July 28, 2014, www.youtube.com.