help of modern Internet technologies. [3]
kets every day, and tools for influencing consumers lose
Now this term has a wider format and can increas-
their relevance. This is the moment when competition is
ingly be associated with such innovative processes as growing rapidly all the time, and companies need to
social media marketing and performance marketing. At
constantly look for new distribution channels and new the same time, this value is increasingly associated with
ways of influencing customers. Nowadays, all global
the promotion of goods and services online.
companies produce their product or services with a
Consider the birth of Internet marketing as a
well-thought-out marketing strategy, thereby expanding
separate entity. The beginning of the development of the list of possible ways to attract consumers through Internet marketing can be considered the 1990s, when
advertising in various platforms. And among these plat-
there was a widespread introduction of the Internet to forms, the most popular is Internet marketing, as the people's lives. Then one of the stages of development of
fastest growing and huge platform designed for the most
this area was the 1996th year, when large corporations,
unique and creative ideas, the implementation of which
like Google, Overture, Yahoo, began to place ads in
is much cheaper and has no restrictions. Therefore, the search engines with pay-per-click. In 2001, D. Sullivan
topic of Internet marketing is quite relevant, especially introduced the concept of “search marketing”, after
its formation and improvement in Kazakhstan.
which great attention was paid to optimizing websites.
In the process of digitalization of the whole world,
If we talk about the turn of development from 2010
all existing tools for promoting goods and services give
to our days. Today, Internet marketing has begun to
way to Internet marketing, because the attention of pro-
grow rapidly in social networks (Facebook, Instagram,
fessionals always turns to a place where a larger number
VK), and instant messengers (Telegram). Thanks to
of target consumers gather. [1] And as you know, the these programs, users began to pay for advertising, for Internet space is now gaining increasing popularity and
recognizing their brand and receiving online applica-
covers a significant number of the audience.
tions for their goods or services.