Today, there are several definitions about Internet
By the end of 2018, the number of Internet users
marketing. Here are some of them: "Internet marketing amounted to more than 4 billion (53% of the world's (Internet marketing) - the practice of using all aspects of
population), which is 7% more compared to the same
traditional marketing on the Internet, with the aim of period in 2017. Kazakhstan ranks 40th in the number of
selling a product or service to customers and managing
users, overtaking many countries of the European Un-
relationships with them." [2] Internet marketing is a set ion, but this is only slightly more than 77% of our popu-of measures aimed at the successful implementation of lation:
the company's marketing strategy, including research,
Table 1.1.
Number of Internet users (according to ISW) [4]
№
Country
Users
% of population
1
China
802 000 000
56,7
2
India
462 125 000
34,4
3
USA
287 000 000
76.18
4
Brazil
149 600 000
65,9
5
Indonesia
143 260 000
50,4
6
Japan
118 600 000
94
7
Russia
109 552 842
76,4
50
Журнал «Интернаука»
№ 16 (145), часть 3, 2020 г.
8
Nigeria
91 598 757
47,7
9
Mexico
85 000 000
65,3
10
Germany
72 290 285
89,6
…
40
Kazakhstan
14 023 856
77
Based on these data, we can conclude that the Ka-
How to help improve the promotion and brand
zakhstani Internet market is in the development stage awareness in the Internet space to domestic compa-and is promising. And "online marketing" takes its place nies? Of course, Internet marketing works and works in it.
very well, but only under the condition of very fine and
The relevance of Internet marketing in Kazakh-
competent settings, analysis and "twist". It is much stan and tools for its improvement. As I said earlier, more complicated than sticking on porches and adver-in Kazakhstan this sector is very promising. However, tisements in newspapers, and if you use it incorrectly, this was not always the case. Indeed, for Kazakhstan, then there will be no effect at all, except for the spent the concept of Internet marketing is new and it has been
budget. What you need to do to avoid problems?
widely used only in recent years. There are several rea-
1. Full transparency. If you hire a marketer or team,
sons for the later widespread use of this area of
you should be clear and the whole scheme of work
marketing in the country. One of the main factors is the
should be completely transparent to you, so that you narrow spread of the Internet among ordinary people, a