keting in the network are very bright.
Secondly, the use of video content. We all know in
Thus, considering all of the above, it can be con-
the 21st century, people process information better if cluded that domestic companies and enterprises have
they have visual contact. Therefore, it is important to not yet exhausted all possibilities for attracting potential know that when you promote any product or service
consumers. Kazakhstan is already slightly behind its
only with dry text and description, the chance that users
foreign and Russian colleagues, and our specialists have
will understand it and decide to purchase is extremely already implemented a large number of effective ways
low. The best place to start is creating interesting and to influence customers. But there is where to grow and
creative video content.
develop. The number of Internet users is growing every
Thirdly, there is no automation - most of the set-
day, and Kazakhstani companies need to study new
tings and processes for launching online advertising
trends and opportunities for Internet marketing in order
occur randomly, many important points are missed, the
to successfully sell goods and services.
budget is lost, and customers pass by.
References:
1. Advances in Social Media Research: Past, Present and Future - K.K. Kapoor, K. Tamilmani, N.P. Rana - Link: https://link.springer.com/article/10/10000/s10796-017-9810-y 2. Basic Internet Marketing Concepts - URL: https://ru.wikipedia.org/wiki/ Internet Marketing 3. Matveev
A.V.
Internet
marketing
/
A.V.
Matveyev.
Access
Mode:
http://www.proweb.ru/articles/oglavlenie/glava1/imarketing
4. Электронный ресурс: http://www.bizhit.ru/index/polzovateli_interneta_v_mire/0-404
51
Журнал «Интернаука»
№ 16 (145), часть 3, 2020 г.
FEATURES OF AUTOMOBILE MARKETING IN KAZAKHSTAN
Alexandera Krivoguzov
Student, Karaganda State Technical University,
Kazakhstan, Karaganda
Bakyt Nakakaawa
Candidate of economic Sciences, Karaganda State Technical University,Kazakhstan, Karaganda
Today, a car is not just a means of transportation
accumulated demand and due to the active work of
and not even a luxury, but an integral part of a person’s
dealers.
life. It is in almost every family and every year there are
4.The most expensive segment is expensive cars.
more and more cars. Today, many cars have many simi-