18. Levy, Collective Intelligence, p. 70.
19. Emily Nussbaum, «Television: The End of the Surprise Ending,» New York Times, May 9, 2004.
20. The wingedmonkeys, «Conference Call with Mark Burnett,» Survivor News, http://www.survivornews.net/news.php?id=317.
21. Steve Tilley, “Will Survivor Survive the Internet?“ Edmonton Sun, January 16, 2004.
22. Веззи, электронная переписка с автором, август 29, 2004.
ПРИМЕЧАНИЯ К ГЛАВЕ 2
1. Jefferson Graham, “Idol Voting Strained Nerves, Nation's Telephone Systems,“ USA Today, May 27,2003, http://www.usatoday.com/life/television/ news/2003-05-26-idol_x.htm.
2. Jeff Smith, “Getting the Mssg: U.S. Wireless Carriers Mining the Airwaves for Ways to Profit from Text Messaging,“ Rocky Mountain News, May 19,2003.
3. Ibid.
4. “AT&T Wireless Text Messaging Takes Center Stage with Unprecedented Performance on Fox's American Idol,“ PR Newswire, April 16, 2003.
5. Scott Collins and Maria Elena Fernandez, “Unwanted Wrinkles for Idol,“Los Angeles Times, May 25, 2004, p. 1.
6. Stuart Elliott, “The Media Business: Some Sponsors Are Backing Off to Fine-Tune the Art of Blending Their Products into Television Shows,“ New York Times, January 22, 2003.
7. Jennifer Pendleton, “Idola Standard for Integration,“ Advertising Age, March 24, 2003.
8. Penelope Patsuris, “The Most Profitable Reality Series,“ Forbes, September 7, 2004.
9. Gary Levin, “No Summer Vacation on TV: Networks Aggressively Chase Audiences with Reality, Original Series,“ USA Today, June 3, 2004, p. ID.
10. Carla Hay,“ Idol Ups Stakes for TV Talent,“ Billboard, April 26, 2003.
11. Karla Peterson, “False Idols: How to Face Downa Media Monster So We No Longer Worship Moments Like This,“ San Diego Union-Tribune, December 16, 2002.
12. Vance Packard, The Hidden Persuaders (New York: Bantam, 1957).
13. Apple box Productions, Inc., маркетинговая открытка, circa 2000.
14. Личная переписка с автором, декабрь 31,2004.
15. Anthony Bianco, “The Vanishing Mass Market,“ Businessweek, July 12, 2004, p. 62.
16. Ibid., p. 64.
17. Ibid., p. 62.
18. Susan Whiting, замечания на форуме MIT Communications Forum, April 1,2003. Аудиозапись данной сессии опубликована по адресу: http:// web. mit.edu/comm-forum/forums/nielsen. html#audiocast.
19. Stacey Koerner, замечания на Mediain Transition 3 Conference: Television, MIT, Cambridge, Mass., on May 3,2003. Аудиозапись данной сессии опубликована по адресу: http://cms.mit.edu/mit3/.
20. Scott Donaton, Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (New York: McGraw-Hill, 2004), pp. 10–11.