21. Michael Schneider, “Fox Revs Ford for Blurb Free 24,“ Variety, July 21, 2002.
22. Donaton, Madison and Vine, p. 18.
23. Stacey Lynn Koerner, David Ernst, Henryjenkins, and Alex Chisholm, “Pathways to Measuring Consumer Behavior in An Age of Media Convergence,“ доклад сделан на Advertising Research Foundation/ESOMAR Conference, Cannes, France, June 2002.
24. Steven J. Heyer, важные замечания, сделанные после Advertising Age's Hollywood + Vine Conference, Beverly Hills Hotel, Beverly Hills, California, February 5,2003. Текстовую версию ремарок см.: http://www.egta.com/ pages/Newsletter%20-%20Heyer.pdf. Все последующее относится к замечаниям Хайера на счет этих ремарок.
25. Kevin Roberts, Lovemarks: The Future Beyond Brands (New York: Power House Books, 2004), p. 43.
26. Joe D'Angelo, “Ruben Debuts at #1 but Can't Match Clay's First-Week Sales,“ VH1, December 17, 2003, http://www.vhl.com/artists/news/ 1482928/12172003/aiken_clay.html.
27. Theresa Howard, “Real Winner of'American Idol': Coke,“ USA Today, September 8,2002; Wayne Friedman, “Negotiating the American Idol Product Placement Deal,“ Advertising Age, September 29, 2003, доступно на: http:// www.adage.com/news. cms?newsld=38800.
28. Sara Wilson, интервью c Carol Kruse, IMedia Connection, October 2, 2003, http://www.imediaconnection.com/content/1309.asp.
29. Robert V. Kozinets, “E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption,“ European Management Journal, 17(3) (1999): pp. 252–264.
30. Roberts, Lovemarks, p. 170.
31. Ibid., p. 172.
32. Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People (NewYork: Allworth Press, 2001);John Hagel III and Arthur G. Armstrong, Net.Gain: Expanding Markets through Virtual Communities (Cambridge, Mass.: Harvard University Press, 1997).
33. Don Peppers, “Introduction,“ in Seth Gordon, Permission Marketing: Turning Strangers into Friends and Friends into Customers (NewYork: Simon and Schuster, 1999), p. 12.
34. Phillip Swann, TV.Com: How Television Is Shaping Our Future (New York: TV Books, 2000), pp. 9-10.
35. Ibid., p. 31.
36. Albert M. Muniz Jr. and Thomas С. О ' Guinn, “Brand Community“ Journal of Consumer Research, March 2001, p. 427.
37. Kozinets, “E-Tribalized Marketing?“ p. 10.
38. Ibid., p. 12.
39. Предварительные результаты исследований были представлены в докладах David Ernst, Stacey Lynn Koerner, Henryjenkins, Sangita Shres-thova, Brian Thiesen, and Alex Chisholm, «Walking the Path: Exploring the Drivers of Expression,», сделанных на конференции Advertising Research Foundation/ESOMAR Conference, June 2003.